I got the neat opportunity to speak at the 4A’s Strategy Festival last month. It was a rapid 5 min pecha kucha style talk. Here’s the talk and the deck to go with it. This video made me realize that it’s probably a good thing that I am not a coffee person. Need to calm down. [...]
Planners have supposed to have gone beyond digital, made something and figured out our T-shape. But what do strategists and planners do? What is our craft? Every person in an agency is a problem solver. Art directors solve by making things beautiful, copywriters solve by writing and technologists solve by making the interwebs tick. And [...]